Sasha Daniels

Lead Legal Busines Partner (AGC), Spark New Zealand

Sasha is the lead legal business partner and head of legal for the technology, property, competition law and regulation practice areas at Spark.

In his role at Spark, Sasha has worked across a wide variety of areas and, although part of the legal centre of excellence, is regularly called upon to advise senior leaders their teams more broadly on strategic approaches likely to resonate with customers, suppliers, partners and external stakeholders. Sasha has worked on a number of high-profile matters, including, auctions for the acquisition of spectrum and the acquisition and disposal other strategic assets, new product and technology initiatives, major partnerships, and major cost management initiatives, as well as applications for clearance to the Commerce Commission, managing investigations by regulators and litigation which has gone all the way to the Supreme Court.

Sasha worked in New Zealand and in Ireland as a business analyst and IT project manager before practising law. He was practiced at top-tier South African law firms including as senior associate at Edward Nathan Sonnenberg (where he ran a competition and commercial practice with a slant towards technology), and he has been with the Spark legal team for more than a decade.

Sasha is the holder of an LLB from UNISA and the holder of an LLM (1st class hons) from the University of Auckland. In 2017 he won the award for the Competition Individual of the year at the Asia Pacific Counsel Awards, was named In-house Lawyer of the Year at the New Zealand Law Awards, and was the winner of the Gaze Burt price for the top LLM (Corporate and Commercial) . More recently Sasha’s team and the rest of the Spark legal team won the awards for New Zealand in-house Team of the Year at the 2019 New Zealand law awards and the 2020 Australasian law awards in recognition of the depth, breadth and innovative nature of the work they do.